Scot Maitland
About
Scot's lightbulb moment happened at Rock Bar in NYC. Three Diet Cokes deep, staring down another sleepless night, he realized what we've all felt: elevated non-alcoholic options were missing.
The Elevated Bear
Four-Pillar Methodology
Most people throw ingredients together and hope for the best.
Scot developed the Four-Pillar methodology to eliminate the guesswork. Taste Structure builds systematic flavor architecture. Lifetime Engineering ensures your drink evolves perfectly from first sip to last. Aroma Crafting uses neurogastronomy principles, because 80% of what we call "taste" is actually smell. Experience Design creates the complete sensory journey that makes every drink memorable.
The Journey
Born in New York, Raised in Austin
After putting five drinks on the permanent menu at The Dickens in NYC, proving elevated non-alcoholic beverages could drive real revenue, Scot made the move to Austin in 2025. Trading Manhattan's hustle for Texas hospitality, he found a city that embraced innovation and inclusivity. Within months, he won the Sans Bar Academy business pitch competition. Now he's building something that started with sleepless nights into a movement that welcomes everyone to the table.
