The Elevated Bear

About Scot

Most non-alcoholic beverage education teaches ingredients. What to buy, what to substitute, what to order from a specialty distributor. It assumes the problem is what's in the bottle. It isn't. The problem is how the drink is built. I'm Scot Maitland, founder of The Elevated Bear. My work sits at the intersection of beverage design, education, and hospitality. I created the ENAB Blueprint Method — built on four pillars: Physics, Engineering, Perfumery, and Hospitality — because I needed a repeatable system that worked regardless of what was in the glass. That system is what I teach, consult around, and build from every day.

Recognition

Trusted by institutions that train the next generation of hospitality professionals.

Guest Lecturer: Austin Community College's Culinary, Hospitality & Tourism Programs, Travis High School's Hospitality Management Program, and Good Work Austin's Culinary Workforce Training Program.

Sans Bar Academy Pitch Contest Winner, 2025.

Finalist, Austin LGBT Chamber LGBTQ+ Biz of the Year, 2025.

Finalist, Sans Bar Academy Cultural Ambassador Award, 2026.

Wild Card Nominee, Austin Chronicle Best of Austin (Food & Beverage; Mocktails), 2026.

"Scot is using a lot of ideas from my book, Cocktail Theory, in his educational programming. I am extremely honored."

— Dr. Kevin Peterson, Author, Cocktail Theory

The Work Today

Teaching. Consulting. Building.

The Elevated Bear operates across several connected spokes — all built on the same methodology. ENAB Mastery is a seven-week live cohort for hospitality professionals, beverage directors, and creators who want to understand why drinks work. ENAB Lab is a monthly virtual workshop for hands-on learning. Brand consulting helps independent NA founders build recipes that earn the repeat. Venue consulting helps hospitality spaces create programs their whole team can execute. Every piece of the work connects back to the same belief: everyone deserves something in their glass as they are.